As a dentist, you might know the value of quality advertising. After all, a bright, warm smile can invite a conversation with anyone. But there are multiple ways to advertise yourself, and it can be difficult to know exactly how to get your message across. But one tool that has been solid support for most businesses is Google Ads, and it’s one of the best ways for dentists and other medical professionals to reach potential patients online.
This article will explain how Google Ads works and why it’s an effective way for dentists to attract new patients in their area. There are also some tips and tricks on how best optimise your campaigns so that they’re as successful as possible.
How does Google Ads work for Dentists?
It’s easy to get started with Dental Google Ads even if this is your first time marketing for a dentist. You can create an account through the website, or you can use your existing Google account. If you choose to use an existing account, make sure that it has access to all of the relevant information for your business before registering for a new one.
Once you’ve created an ad, the next step is deciding how much money and time you want to spend on it. The most important factor when setting up a budget is how much money each click costs on average—the cost per click (CPC). The CPC differs depending on many factors such as industry type, location and keyword competition level (how difficult it is for someone to search results).
When Should A Dentist Use Google AdWords?
It doesn’t really matter what business you’re in. Whether you want to expand your dental practice, increase your online visibility, or increase your revenue and patient base, Google Ads is the answer.
Google Ads has been helping businesses get found online since 2000, and now with over 1 million advertisers utilising this platform each quarter alone, it’s easy to see why dentists are turning to Google Ads for their marketing needs.
For a New Dental Website
If you have a new site, Google Ads can help you build it up and grow traffic. This is a great time to advertise since the search engine will take notice of your new site and include it in its results. On top of that, any time a patient does a search using their phone, tablet or desktop computer, they’ll see your ads as well (provided they’re relevant).
You’ll also want to consider running paid ads on other sites that show up in Google’s SERPs like Facebook or Twitter because these sites also send organic traffic back to your site too!
Growing Your Practice Or A Particular Service
Google Ads can be used to help grow your practice, specifically through:
- Targeting potential patients in your area. If you’re a dentist looking to attract new patients, Google Ads can help you get in front of the right people by targeting people searching for dental services in your area. You’ll also be able to target potential patients who have been searching for specific procedures that may align with what you offer at your clinic.
- Increasing email signups and appointments. Another way to use Google Ads is as a way to increase email signups and appointments within the same ad campaign by adding remarketing lists into the mix (i.e., people who have visited your website but haven’t made an appointment). These types of ads will allow you to build up familiarity with visitors on both desktop and mobile devices, so they remember when it’s time for them actually make their appointment!
Creating Your Dental Search Ad Campaign
The first thing you need to do in order to start your dental ad campaign is to create an ad group. An ad group is a collection of related keywords that you want your ads to show. You can have multiple ads within one ad group, but each one will target a different keyword or phrase.
There are two ways to do this:
- Create an exact match keyword list and then add the keywords from these lists (or similar terms) into different ad groups.
- Create broad match or phrase match keyword lists and then make sure any words in those lists are included in your subject line and description. Then add these phrases into separate ad groups based on their relevance, rather than by matching them exactly with keywords already in place!
Once you’re done with that, you can start customising your campaign.
Campaign Settings
If you want your ads to be a success, there are a few settings you should change. To begin with, it’s important to set up your ad placement so that it appears on the right side of the search results page. This is because users tend to scroll down through their search results before clicking on an ad, so having yours appear on top will increase its visibility.
To set this up:
- Go to Campaign Settings in your AdWords account
- Select “Sitelinks” from the dropdown menu under “Bid strategy.”
- Scroll down and select “Right-hand column,” then click Save Changes at the bottom right corner of the screen.
Audience Demographics
With Google Ads, you can target your audience based on location, language and time of day. In addition to this, you can also target your ads based on certain demographics, such as age and gender.
If you are looking to increase the efficiency of your marketing efforts by reaching people who are specifically interested in what you have to offer, then Google Ads will be able to help with that. You can use it to find people who have searched for keywords related to what your business provides or even those who simply live close by.
Bidding Strategies
Once you’ve tinkered with the settings and added the audience demographics, you can start the bidding strategies. This is where the real magic happens. Google Ads uses automated bidding to set your bids based on what it thinks will be most effective for your campaign.
You can also manually adjust your bids if you want to take a more active role in the process or test out different strategies. The key is to have an idea of what kind of keyword targeting strategy works best for each ad group before you start running ads!
Here are some recommendations when thinking about setting up a new Google Ads account:
- Bid on keywords relevant to your practice (e.g., “dentist”).
- Bid on keywords with high searches volume (e.g., “teeth whitening in Sydney”).
- Bid on keywords that fit within your budget (e.g., spend no more than $5 per click).
Reasons Dentists Should Consider Google Ads
As already mentioned, Google Ads is a great way to increase your visibility, find new patients and grow your practice.
However, Google Ads is also a cost-effective way to reach the right audience.
With Google Ads, it’s easy to set up and manage ads that are relevant to the people who matter most to you. This is because, with Google Ads, you pay not for clicks or impressions but for results! It’s tailored perfectly for dentists and other practices to enhance their business and reach the right audience. Because it’s personalised for each business and industry, a dental practice like yours gets better results than ever before!
Google Ads helps you find new patients in your local area by targeting people who are searching for dentists like yours by keyword or location on mobile devices, tablets and computers across desktop search engines such as Bing & Yahoo; Android devices through AdWords app ad network; iOS devices through iAds ad network; YouTube videos; display networks (including Facebook) helping you reach potential patients when they’re looking for services like yours nearby!
Ultimate Tips For Successful Google Ads Campaign For your Dental Practice
Usually, it’s a good idea to register for a Google Ads certification program. It’s a good step to getting the most out of your Google Ads campaign. This will help you learn and understand all the information and tools you need to create a successful advertising campaign for your dentistry.
- Use a $1,500 budget every month to campaign on Google. You need to spend money to make money and the more you spend, the higher the conversions.
- Spend your ad budget at the start of the month.
- Put more money into campaigns that have high search volume keywords. These are keywords that potential patients are searching for the most.
- Provide a complimentary consultation for certain procedures. Usually, ads that offer free consultations for services or procedures get better conversions.
To close it off, Google Ads can be a great way for dentists to expand their reach and increase their patient base. The benefits of using Google ads include cost-effectiveness, easy setup and management, and high ROI. However, you should only use this type of advertising if your practice is set up well enough to handle it. If it doesn’t seem like something that will work for you or your business then there are other options available such as social media advertising!
