The dental industry is a highly competitive one. With so many products and services to choose from, it can be hard for your website to stand out from the crowd. That’s why you need to make sure that when your potential patients come across your site, they are happy with what they find there. But apart from making potential patients happy, you also need to make search engines happy. This is where dental website search engine optimisation comes into play.
SEO can be a complicated process, especially if you don’t have the Best Dental SEO experts helping you out. Without the help of professionals, you might end up making many dental website errors that can negatively impact your ranking. If you are planning to build a dental website and want it to be successful, it is important that you make sure all these issues are handled in a timely manner. Read on to learn 7 common SEO errors found on dental websites.
Common Dental SEO Errors Unattractive Website
You want your dental website to be easy to navigate and use. It should also look professional so that you can convince potential customers that it’s the best place for their needs.
The first step in creating an attractive dental website is making sure it’s mobile-friendly and accessible on all devices (including desktop computers). If a user does not have access to your site because of poor navigation or design choices, then their experience will be ruined by frustration and even abandonment by search engines like Google.
Next, you have to make sure that it isn’t cluttered. Potential dental patients must be able to easily navigate through your website and get the information they need.
A lot of users say they will not recommend a business without a good mobile website design. Poor design will also make them leave your page, increasing your bounce rate and negatively affecting your SEO. This is why your website needs to be well-designed and accessible from smartphones, tablets and laptops.
Don’t Have Compelling Content with the right target Keywords
Keywords matter for SEO and should be used in every piece of text you create, including images and videos. You can use them as headlines, subheads and body copy throughout the page or post (also known as “H1s), but it’s important that they’re relevant to your target audience so that Google will rank them high on search results pages (SERPs).
The way you use keywords in your content has changed over the past years. Earlier, the search engine considered content with more keywords as being more relevant. Many people took advantage of this by stuffing keywords in the content and tricking search engines into ranking their pages higher. Since then, search engines have gotten smarter and can now differentiate between poor-quality and high-quality content. So, you have to make sure that your dental website has compelling content with relevant keywords. Keyword stuffing can now impact your ranking as well as your credibility.
Metadata Has not Been Optimised
Metadata is the text that appears on a website, and search engines use it to determine the content of a page. If you have not optimized your metadata for search engines, this can negatively affect your rankings.
The click-through rate (CTR) of your website is a ranking factor, and a well-written meta description can affect CTR. Without optimized metadata, this may impact their ability to rank highly in search results. Remember that metadata should be optimized for search engines but still readable by humans.
Meta descriptions are typically under 150 characters long and contain keywords related to what you sell or offer as well as other information about how visitors can interact with your company.
No Mobile Optimisation
It’s important to note that mobile search is growing, and it’s likely that the majority of your targeted audience is searching on their mobile devices. If you don’t optimize your dental website for mobile users, you could lose traffic from these new users—and this could be especially damaging for new practices.
If your dental practice isn’t already using responsive dental website design, now might be the time for a change! Responsive design allows websites and apps to adjust their layout based on the size of the device being used by visitors. This makes it easier for visitors with smaller screens or slower internet connections to check your dental website.
Unclear Calls to Action
A call to action (CTA) is a button or link that encourages users to take action on your website. It can be anything from “Contact us” to “Book an Appointment Today,” but it all comes down to one thing: creating a conversion opportunity for your dental patients. CTAs will only be effective when they are appropriate and effective. Their position should be structured within the journey of the user.
Slow Loading Images
Slow-loading images can impact your dental website’s SEO. Around 72% of mobile users leave the website if it takes over five seconds to load. Images should load within 3 seconds; otherwise, they will be penalized by search engines. If an image takes longer than 3 seconds to load, it will have a negative impact on your dental website’s rankings and could cause users to leave the page.
Slow page loading also adversely impacts the overall user experience of mobile visitors who are trying to access your site from their phone or tablet device.
No Analytics or Tracking Codes
Analytics is among the best SEO dental practices to measure your website’s performance, but it can also be an important tool for improving it. Tracking codes help you see how people are using your website and what they do on it. They allow you to collect data about where people came from, what pages they visited and when they did so. It can help you understand how users are interacting with your website, which in turn can give you insights about what content is working best for them. This information will help you improve the navigation of your site and make sure that users get the most out of their time on it. Without this information, you might end up changing the things that are working and not the ones that aren’t.
As you can see, there are a lot of dental website errors that can occur while creating a quality website for dental professionals. The good news is that it doesn’t have to be this way. What you need are professionals who can help you create a website that is SEO optimized and capable of bringing in new patients to your practice.