Website Photography for dentists
Build your brand & attract more patients by professionally showcasing your practice with HQ photography.
Capture stunning professional photos of your staff & office for your website with our dental photography services available across Australia
Elevate your online presence with high-definition photography that showcases your team, office, and procedures. Perfect for enhancing your website and social media profiles, our service ensures your dental practice shines in its best light.
Straight advice from our specialist Content & Dental Marketing experts
Personalised Data-Driven Strategies designed specific for your practice needs
All-inclusive growth quote – Transparent pricing that aligns with expectations
Explanation of solution options incl. Google, Duck Duck Go & Bing optimisation
Why Do Dentists Need Good Photography?
In today’s rapidly growing dental industry, patients are spoilt for choice. With countless dental practices just a click away on Google or Facebook, potential patients often gauge the quality of a dental clinic by its online presence. Here’s why top-tier photography & videography is indispensable for modern dentists:
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Digital First Impressions: Before stepping into your clinic, many patients will explore your digital footprint – your website, social media pages, and online reviews. The imagery they encounter will form their initial perception of your practice. Low-quality or generic photos can deter them, making them more likely to scroll past your practice and onto the next.
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The Pitfall of Stock Images: While stock photos might seem convenient, they lack authenticity. Studies, including those by Google, indicate that consumers often disregard generic stock photos. Those stereotypical images of perfect families flaunting unrealistic smiles can be counterproductive, making your clinic seem insincere or out of touch.
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Authenticity and Trust: Genuine, high-quality photographs of your practice, team, and happy patients can resonate deeply with your audience. They provide a peek into the real experiences at your clinic, building trust and credibility. This is particularly crucial for new practices aiming to establish their reputation.
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Stand Out in the Crowd: In an oversaturated market, differentiating your practice is vital. Instead of blending in with generic branding, showcase the unique experience patients can anticipate at your clinic. Tailored imagery not only captures attention but can also foster a devoted patient base.
Why Choose a Photographer with Dental Experience?
Working with a photographer who has dental experience offers unparalleled advantages for capturing the true essence of your practice:
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Specialised Insight: They understand the intricacies of dental procedures, equipment, and patient interactions.
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Authentic Representation: Their familiarity with the dental environment ensures photos that reflect the true nature of your practice.
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Professionalism: Images taken with an understanding of the dental field convey a higher level of professionalism.
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Resonance: Pictures that capture the genuine interactions and nuances of a dental practice resonate more deeply with potential patients.
By choosing a photographer or videographer with dental expertise, you’re ensuring that your practice’s image is captured with authenticity and precision, setting you apart in a bustling digital landscape.
What Photo Types Can You Capture During a Photo Shoot?
In the realm of dentistry, a diverse photo shoot can effectively convey the essence, professionalism, and warmth of a practice. Here are the key types of photos tailored for a dental setting:
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Team Portraits: Close-up shots of your dental team, showcasing their professionalism and approachability.
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Patient Interactions: Candid or semi-posed photos capturing genuine moments between staff and patients, emphasizing care and comfort.
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Equipment Showcase: Detailed images of cutting-edge dental tools and technology, highlighting your clinic's commitment to modern care.
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Clinic Interiors: Shots of treatment rooms, waiting areas, and other spaces, emphasizing cleanliness, comfort, and state-of-the-art facilities.
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Procedure Demonstrations: Images showcasing specific dental procedures, ensuring prospective patients are informed and at ease.
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Before and After: Comparative shots revealing the transformation and effectiveness of treatments, serving as visual testimonials.
By integrating these dental-specific photo types, practices can craft a compelling visual story, resonating with both existing patients and potential clientele.
How to Capture the Perfect Moments on Shoot Day?
Ensuring a successful photo shoot requires meticulous planning and an attentive eye. Here are some key steps to consider:
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Clear Vision: Communicate your objectives and expectations to the photographer beforehand.
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Office Preparedness: Ensure your dental office is tidy, organized, and well-lit to capture the best images.
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Staff and Patient Involvement: Inform your team and any participating patients ahead of time, ensuring they're comfortable and understand their roles during the shoot.
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Embrace Candidness: Candid shots often convey authenticity, capturing genuine interactions and moments within your practice.
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Collaborate: Engage with the photographer throughout the process, leveraging their expertise and being open to feedback.
With thoughtful preparation and collaboration, the essence of your dental practice can shine brightly in each photograph, capturing both its professionalism and warmth.
Dental Photography Cost & Packages?
Dental photography plays a vital role in showcasing the quality of your work, enhancing patient communication, and promoting your dental practice. Investing in high-quality dental photography can significantly benefit your practice by improving patient trust and increasing case acceptance.
In Australia, professional dental photography packages typically range between AUD $1,500 to AUD $5,000. The exact cost is influenced by a variety of factors, including the number of photos required, the complexity of the shots, the type of equipment used, post-production editing and enhancements, and any additional services like video production or 3D imaging. It’s essential to note that every dental practice has unique needs, so these factors can greatly vary, impacting the final pricing.
While this gives a general idea, it’s essential to understand that every dental practice has unique needs. To get a tailored quote that fits your specific requirements, it’s best to consult with our team. Our experienced professionals will guide you through the available options and help determine the best package for your practice.
Photo Focus
Photography & Editing PackagesStarting from:
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Morning Shoot (3 hours)
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40 Edited Photos
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Media Mastery
Photo + Video & Editing PackagesStarting from:
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Half Day Shoot (5 hours)
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3 x Videos
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Production Prodigy
Production Grade PackagesStarting from:
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Frequently Asked Questions
Dental SEO is a marketing strategy that can position your practice’s website at the top of Google’s list for when people search for a dentist.
Is your new patient numbers lower than you’d like right now?
Are you only receiving a few phone-ins and walk-ins each week?
How would you like to be the first practice people find when they are searching online for a dentist?
Then chances are you are a good candidate to leverage the power of Dental SEO so your website can be found when your potential patients search for a dentist.
Nearly 46% of all searches made on Google are seeking local information and 88% of consumers who do a local search on their smartphone visit or call that business within a day. (Sources: GoGulf, Nectafy)
Because there are hundreds and in many cases thousands of searches each month for dentists in local areas Dental SEO can be very profitable.
Many businesses today provide SEO for dentists but to ensure you find a provider that can really deliver you quantifiable results it’s in your best interest to work with a team that is also experienced in the dental industry.
Working with a Dental SEO Agency with years of experience means they not only understand Search Engine Optimisation but they also understand how the dental industry works.
Because SEO can be very difficult to understand if you have little previous experience, it’s always important to ask if they are any guarantees associated with the campaign. This way you will be safe if anything doesn’t go according to plan.
This question has man answers which all depend on the type of strategy you execute. That being said, if your strategy is focused on making your clinics website dominate the local area, you can often see results within 30-90days. We call this “POP TO THE TOP”
FREE Dental Marketing Performance Report
Simply enter your Practice Name & receive a complete overview of your Local SEO performance in minutes: Including Search Rankings, Local Listings, Reviews, Onsite SEO & Social Media.
