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LET'S GET CLEAR
GOOGLE'S CHEEKY SPONSORED ADS RESULTS ARE BECOMING HARDER TO AVOID.
Google now lets high-performing “top” ads also appear id the middle of the search results page, and ads are increasingly integrated into new surfaces (like AI Overviews). The net effect: ads are harder to ignore—and more likely to be clicked.
START RESEARCHING
GOOGLE ADS SCOPE OF SERVICES.
Dominate the first page of Google and attract more patients with targeted Google Ads and Google Maps Ads strategies. From top-ranking local map placements to high-converting search ads, we ensure your practice gets maximum visibility, drives more appointment bookings, and stays ahead of competitors.
Google Ads Search Optimisation
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High-Intent Keyword TargetingHigh-Intent Keyword Targeting
We identify and bid on high-converting, low-cost keywords that attract patients actively searching for dental services, ensuring maximum ROI.
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Ad Copy Optimisation & A/B TestingAd Copy Optimisation & A/B Testing
Compelling, patient-focused ad copy with strong calls-to-action, continuously tested to improve click-through rates and reduce cost per acquisition.
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Google Maps & Location ExtensionsGoogle Maps & Location Extensions
Enhance your local presence by integrating Google Maps Ads, location extensions, and geotargeting strategies to capture nearby patients effectively.
Landing Page & Conversion Optimisation
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Mobile-Optimised, High-Converting Pages
Ensure your landing pages are fast, mobile-friendly, and designed to convert, reducing bounce rates and increasing appointment bookings.
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Call & Form Tracking
Advanced tracking solutions to measure patient inquiries, ensuring every lead is accurately attributed to the right ad campaign.
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Quality Score & Ad Rank Enhancements
Improve ad relevance, landing page experience, and expected CTR to lower your cost-per-click while increasing visibility.
Scaling & Growth Acceleration
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Bid Strategy & Budget Management
AI-driven Smart Bidding and manual adjustments to maximise conversions while controlling ad spend efficiency.
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Retargeting & Audience Segmentation
Bring back high-intent visitors with precision-targeted retargeting campaigns, nurturing leads into new patient appointments.
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Ongoing Performance Monitoring & Reporting
Bi-weekly insights with key metrics such as cost per lead, ad performance, and optimisation recommendations to keep your campaigns ahead of competitors.
LEARN HOW
GOOGLE ADS OPTIMISATION PROCESS.
Boost your patient acquisition with Google Ads and Google Maps Ads for dentists. Our proven process leverages high-intent keywords, strategic bidding, and local map pack optimisation to ensure your practice appears where patients are searching. Drive more clicks, calls, and bookings with data-driven ad campaigns that deliver real results.
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1. STRATEGY & GOAL SETTING
We start by understanding your business objectives, target audience, and competitive landscape. Whether you want more booked appointments, phone calls, or foot traffic, we create a custom Google Ads strategy that aligns with your goals.
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2. KEYWORD & AUDIENCE TARGETING
Using advanced keyword research, we identify high-intent search terms that potential patients are actively using. We refine targeting based on demographics, location, and intent to maximize ad performance and lower cost per acquisition (CPA).
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3. CAMPAIGN STRUCTURING & AD CREATION
A well-structured campaign is key to success. We create tightly themed search, display, and Google Maps Ads campaigns, ensuring high ad relevance and quality scores. Our expert ad copywriting highlights your unique selling points and compels users to take action.
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4. LANDING PAGE OPTIMISATION & CONVERSION TRACKING
Clicks mean nothing without conversions. We optimize landing pages for faster load times, strong call-to-actions, and trust signals to turn visitors into leads. Advanced tracking setup ensures we measure every phone call, form submission, and appointment booked.
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5. DATA-DRIVEN OPTIMISATION & BID STRATEGY
We continuously monitor your ads and apply AI-driven bid strategies to improve cost-efficiency. A/B testing, ad extensions, audience refinements, and negative keyword adjustments help eliminate wasted spend while maximizing ROI.
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6. TRANSPARENT REPORTING & ONGOING GROWTH
You get clear, real-time performance insights with our in-depth Google Ads reports. We adapt campaigns based on seasonality, trends, and new opportunities, ensuring your ad budget is always working at peak efficiency.
WHAT HAPPENS
DENTAL GOOGLE-ADS PROJECT STRATEGY.
A well-structured Google Ads strategy is key to maximizing ROI and ensuring that every dollar spent drives high-quality leads and patient bookings. Our step-by-step project plan ensures that campaigns are built, optimized, and scaled for maximum efficiency.
| Action | Details | Responsibility | Approx Time Frame |
|---|---|---|---|
| Initial Setup & Tracking | |||
| Account Audit & Competitive Analysis | Audit existing Google Ads account or analyze competitor strategies to identify winning tactics. | Agency | Within 3 days |
| Keyword Research & Targeting | Identify high-intent keywords and refine audience targeting for optimal campaign reach. | Agency | Within 5 days |
| Conversion Tracking Setup | Implement tracking for calls, form submissions, appointment bookings, and GMB interactions. | Agency | Within 3 days |
| Action | Details | Responsibility | Approx Time Frame |
|---|---|---|---|
| Campaign Launch & Optimization | |||
| Ad Copywriting & A/B Testing | Create and test multiple ad variations to maximize click-through rates. | Agency | Ongoing |
| Bidding Strategy & Budget Allocation | Optimize Smart Bidding strategies to maximize conversions while reducing CPC. | Agency | Ongoing |
| Action | Details | Responsibility | Approx Time Frame |
|---|---|---|---|
| Ongoing Reporting & Strategy | |||
| Bi-Weekly Performance Reports | Provide insights on key metrics like cost per lead, conversion rate, and ad performance. | Agency | Every 2 weeks |
| Strategy Adjustments | Adapt to market trends, seasonal changes, and Google Ads algorithm updates. | Agency | Ongoing |
YOU'RE ONLY A CALL AWAY FROM YOUR DREAM PRACTICE
We know this is a big step. Have a quick chat with one of our Marketing Consultants to see if your clinic is ready to take on more qualified patients.
TRANSPARENT TRACKING
24/7 GOOGLE ADS CAMPAIGN REPORTING!
Stay in control with real-time insights into your SEO performance. Our transparent reporting dashboard gives you access to key metrics like rankings, traffic, conversions, and site health—so you always know what’s working and where we’re optimising next.
GET INSPIRED
SUCCESSFUL PROJECTS COMPLETED
Some of our recent work from around Australia. We are experts in turning your clinics vision into reality.
COURTNEY DENTAL
MAROUBRA DENTISTRY
SMILE STUDIO NEWSTEAD
THE DENTAL PRACTICE
LEARN MORE
FREQUENTLY ASKED QUESTIONS
Are there any setup fees?
No, we don’t charge any upfront setup fees. Our goal is to deliver value from day one without requiring a large financial commitment before work begins.
How transparent is your process?
We keep you fully informed throughout the entire campaign. You’ll receive regular updates, detailed reports, and insights so you always know what’s happening with your SEO strategy.
Do I have to sign a long-term contract?
No! We believe in earning your trust with results, not binding contracts. If you’re not happy, you’re free to leave at any time—no questions asked.
Do you work with multiple clinics in the same area?
No, we offer location & service exclusivity. This means we won’t work with your direct competitors in the same area, ensuring that our strategies are focused on your success.
Does Dental Engine offer Performance Guarantees?
If you’re new to Google Ads, navigating the platform can feel overwhelming. That’s why it’s essential to work with an agency that offers performance-based guarantees, ensuring your ad spend delivers real patient leads and measurable growth.
At Dental Engine, our Google Ads campaigns are designed with transparency and accountability, backed by data-driven strategies to maximize your return on investment.
Call us today today on: 1300 517 121 to speak with a Google Ads expert and receive a live audit of your campaign potential.
GET INSPIRED
SUCCESSFUL PROJECTS
Dr Cate Gerber
General & Cosmetic Dentist
“It’s completely transformed the way I run my clinic and is the key reason we’ve reached Platinum Provider status with over 100 Invisalign cases this year.”